Beam

Beam is the app for observing any place, any time: just search for other Beamers and connect to their camera.

CLIENT

Beam

YEAR

2021

PROJECT

Brand Identity
Beam

La challenge

A reality to be explored. Via your own smartphone.

Taking advantage of a smartphone to broaden one's views, simplify life, meet a wide variety of needs, and immerse oneself in an all-encompassing way in the world around us. For this, a clear and intriguing brand identity was needed.

Beam

Our intervention

Constant movement to open up to the world.

We chose to express Beam's identity with a simple and direct idea. The opening of the diaphragm of the camera, a symbol of the core of the app's potential, is rendered through shades in transparency, which fully render the sense of movement.

beam
beam beam

Brandmark

Beam

Color Palette

For Beam's brand, we chose a palette based on shades of purple, a color that stimulates creativity and the desire to look beyond, and orange, an energetic color related to movement.

beam beam

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Infocert
Infocert

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