Beam
Beam is the app for observing any place, any time: just search for other Beamers and connect to their camera.
CLIENT
BeamYEAR
2021PROJECT
Brand Identity
Beam is the app for observing any place, any time: just search for other Beamers and connect to their camera.
CLIENT
BeamYEAR
2021PROJECT
Brand IdentityTaking advantage of a smartphone to broaden one's views, simplify life, meet a wide variety of needs, and immerse oneself in an all-encompassing way in the world around us. For this, a clear and intriguing brand identity was needed.
We chose to express Beam's identity with a simple and direct idea. The opening of the diaphragm of the camera, a symbol of the core of the app's potential, is rendered through shades in transparency, which fully render the sense of movement.
For Beam's brand, we chose a palette based on shades of purple, a color that stimulates creativity and the desire to look beyond, and orange, an energetic color related to movement.
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